City of license Shreveport
Branding KSLA News 12
Slogan Coverage You Can Count On(general)
We Track STORMS (weather)
Channels Digital: 17 (UHF)
Virtual: 12 (PSIP)
Subchannels 12.1 CBS
12.2 This TV
12.3 Bounce TV
Affiliations CBS (Primary: 1953-Present & Secondary between 1960 & 1995)
Owner Raycom Media, Inc.
(KSLA License Subsidiary, LLC)
First air date January 1, 1954
Call letters' meaning Shreveport, LouisianA
Former callsigns KSLA (1953-1979)
KSLA-TV (1979-2009)
Former channel number(s) Analog:
12 (VHF, 1953-2009)
Former affiliations All secondary:
NBC (1953-1955)
DuMont (1953-1955)
ABC (1953-1960)
UPN (1995)
Transmitter power 175 kW
Height 518 m
Facility ID 70482
Transmitter coordinates

32°40′28.4″N 93°56′0″W / 32.674556°N 93.93333°W / 32.674556; -93.93333

Website www.ksla.com

KSLA is the CBS-affiliated television station in Shreveport, Louisiana, serving the Ark-La-Tex region of Northwest Louisiana, Southwest Arkansas and Northeast Texas. It broadcasts a high-definition digital signal on UHF channel 17 (or virtual channel 12.1 via PSIP) from a transmitter located near Mooringsport (southeast of Caddo Lake).

Owned by Raycom Media, KSLA maintains studios located on Fairfield Avenue and Dashiel Street (southeast of I-20) in central Shreveport.

Digital television

The station's digital signal is broadcast on UHF channel 17, and is multiplexed:

Digital channels
Video Aspect Programming
12.1 1080i 16:9 main KSLA-TV programming / CBS
12.2 480i 4:3 This TV
12.3 Bounce TV

On June 12, 2009, KSLA left channel 12 and moved to channel 17 when the analog to digital conversion completed.[1]


KSLA went on the air on January 1, 1954,[2] airing programming from all four networks—CBS, ABC, NBC and DuMont. However, it has always been a primary CBS affiliate. It lost NBC a year later when KTBS entered the Shreveport market. The two stations shared limited ABC programming until 1960, when Texarkana's KTAL-TV took the NBC affiliation after Texarkana was collapsed into the Shreveport market. KTBS then became an exclusive ABC affiliate, leaving KSLA as a sole CBS affiliate. It, along with KMSS, is one of two stations in the area to not change their primary affiliation. The station's studios were originally housed inside the Washington Youree Hotel in downtown Shreveport. William Carter Henderson, a son of KWKH Radio founder William Kennon Henderson, Jr., was among the original owners of KSLA-TV.[3]

On March 5, 1955, Elvis Presley made his television debut on KSLA on Louisiana Hayride from the Municipal Auditorium. That same year, D. L. Dykes, Jr., who launched a 30-year career as the pastor of the First Methodist Church at the Head of Texas Street in downtown Shreveport, began having his sermons televised on KSLA. Over the years, other churches followed Dykes's lead.

In 1966, Douglas F. Attaway, the publisher of the since defunct Shreveport Journal became the majority owner of the station. During the second half of the 1960s and the early 1970s, KSLA was hence called "The Journal Station." In 1983, Attaway sold to the original Viacom, which later owned CBS. He had previously sold the Shreveport Journal to Shreveport businessman and philanthropist Charles T. Beaird. In the early 1970s, the station moved to its current Fairfield Avenue studios near Schumpert Medical Center. The station added the -TV suffix in 1979, only to become the only Raycom-owned station to drop the suffix shortly after the 2009 digital transition.

KSLA was the first in the market to broadcast in color, to broadcast in stereo sound, and to employ the use of satellites. The station claims to have the highest rated newscast in the entire state of Louisiana. Its first real anchorman and news director, Don Owen, established the operations of the newsroom and later served on the elected Louisiana Public Service Commission from 1985 to 2002. KSLA was once the home of the Shreveport Captains, the defunct Canadian Football League team, the Shreveport Pirates, and Southeastern Conference sports. Among its most popular local programming were Al's Coral, a western-themed children's show hosted by Al Bolton, who was station meteorologist for many years; Bob & His Buddies, a children's show hosted by longtime sports reporter Bob Griffin; and Hallelujah Train, a Sunday morning program many consider a religious version of Soul Train.

On October 8, 1977, the KSLA 1709' tower in Mooringsport, LA collapsed. No official cause was ever determined, but speculation centered upon a failure in the guy lines. Prior to 1978, Shreveport did not have a PBS member station. During some of this time, KSLA aired Sesame Street on weekday mornings. This arrangement ended when Louisiana Public Broadcasting began full-time PBS programming on KLTS. For a brief time in 1995, channel 12 aired UPN programming late at night until KSHV-TV (channel 45, now a MyNetworkTV affiliate) picked up the affiliation later in the year.

KSLA was among the first 50 television stations in the country to air a local/national lifestyle newsmagazine program cooperative concept called PM Magazine from 1979 to 1984. This program franchise license was owned and guided by Group W (the broadcasting division of Westinghouse Corporation) and was also known as Evening Magazine at the five Group W owned-and-operated television stations. PM Magazine at KSLA in Shreveport was a cutting-edge program hosted by program producer Chuck Smith and Becky Strickland as it became one of the consistently highest rated versions in the country, beating popular syndicated programs M*A*S*H, The Newlywed Game and People's Court as it averaged high audience shares, sometimes higher than 30% throughout its 4+ years on KSLA. Despite its local success with high viewer ratings and sponsors alike, PM Magazine was canceled on KSLA in early 1984 after the station was bought by Viacom. The last rating period for 1984 revealed the program had a 25 rating/39 share (Arbitron 2/'84). Despite a huge fan protest, the show was replaced by Three's Company reruns as this was a syndicated property owned by Viacom and cost nothing to air but it did cost KSLA as the 6:30 p.m. timeslot audience share performance guarantees to long-term national advertisers dropped almost immediately to 1/10th of what ratings/shares were previously, thereby cancelling many 6 month upfront ad buys for what was the previous PM Magazine timeslot. Many television analysts agree that the PM Magazine concept was the forerunner to other magazine programs such as Real People, That's Incredible!, and Entertainment Tonight; as well as several other reality-based television spin-off programs and cable network show themes.

Another programming gaffe made by the Viacom management was the temporary cancellation of CBS Sunday Morning with Charles Kuralt in favor of running infomercials in the same timeslot. Cancellation of this long-term CBS signature program resulted in considerable outrage from local viewers, resulting in a strong letter campaign to Viacom, CBS and local newspapers. The station was even subjected to picketing by some upset viewers who took their disgust to the streets in an effort to get the show reinstated. CBS Sunday Morning with Charles Kuralt was reinstated to the original timeslot after a few short weeks.

On September 1, 1995, Ellis Communications bought KSLA from Viacom, in a deal that saw WVEU in Atlanta, Georgia being traded to Viacom;[4] at the time, Viacom was in the process of selling off all of its television stations that did not have UPN as their primary affiliation, with KSLA being the first to be divested. Ellis was folded into Raycom Media in 1997. On September 26, 2011, KSLA became a charter affiliate for the African-American centric digital broadcast network Bounce TV, through an affiliation agreement with Raycom.

News operation

In September 2008, KSLA became the first station in Louisiana (and one of the first in the nation) to air a 9 a.m. newscast. KSLA has the distinction of being one of two stations (KTBS being the other), to air an hour-long 6 p.m. newscast in the Shreveport-Texarkana market. On October 15, 2010, KSLA became the second television station in the Shreveport-Texarkana market to broadcast its local newscasts in high definition, rival KTBS upgraded its newscasts to high definition a day earlier.

News/station presentation

Newscast titles

  • KSLA-TV News (1954–1961)
  • Television 12/TV-12 Reports (1961–1966)
  • 24 Hours (1966–1971)
  • Channel 12 News (1971–1976)
  • Channel 12 Eyewitness News (1976–1991)
  • Arklatex News 12 (1991–1997)
  • News 12 (1997–2008)
  • KSLA News 12 (2008–present)[5]

Station slogans

  • "The Journal Station" (mid 1960s–early 1970s)
  • "Part of Your Life" (1970s)
  • "A Breath of Fresh Air!" (1979; slogan for local version of PM Magazine)
  • "We're Looking Good!" (1979)
  • "The Ark-La-Tex Station" (1980s)
  • "Project Pride"/"Building Pride in the Ark-La-Tex" (late 1980s–1997)
  • "Coverage You Can Count On" (1997–present)
  • "Coverage You Can Click On" (online slogan)
  • "We Track STORMS" (weather slogan)
expanding it with reliably sourced additions.

News team

Current on-air staff[6]


  • Domonique Benn - weeknights at 5:00, 6:00 and 10:00 p.m.
  • Jeff Ferrell - Saturdays at 6:00, Sundays at 5:30 and weekends at 10:00 p.m.; also weeknight reporter
  • Charisse Gibson - weekday mornings (4:30-7:00 and 9:00-9:30 a.m.) and weekdays at noon
  • Pat Simon - weeknights at 5:00, 6:00 and 10:00 p.m.
  • Doug Warner - weekday mornings (4:30-7:00 and 9:00-9:30 a.m.) and weekdays at noon; also reporter
  • Emily Black - Sunday mornings (8:00-8:30 a.m.)

StormTracker 12 Weather Team

  • Stephen Parr (NWA Seal of Approval) - chief meteorologist; weeknights at 5:00, 6:00 and 10:00 p.m.
  • Ron Young - meteorologist; weekday mornings (4:30-7:00 and 9:00-9:30 a.m.) and weekdays at noon
  • Clay Ostarly - meteorologist Weekends and Fill-in, Also general assignment reporter

Sports team

  • Adria Goins - sports director; weeknights at 6:00 and 10:00 p.m.
  • Shayne Wright - sports anchor; Saturdays at 6:00, Sundays at 5:30 and weekends at 10:00 p.m.; also general assignment and sports reporter


  • Fred Childers - general assignment reporter
  • Sasha Jones - general assignment reporter
  • Clay Ostarly - meteorologist and general assignment reporter
  • Emily Black - general assignment reporter
  • Victoria Shirley - general assignment reporter

Former on-air staff

  • Najahe Hall - weekday morning anchor/reporter (now with KSHB-TV in Kansas City)
expanding it with reliably sourced additions.
  • Roseanne Colletti, Weekday Anchor/Reporter (WNBC, WCBS, NYC)
  • Delores Baker, - First African-American News Reporter in Shreveport,LA Television
  • Karin Adams,Weekday Evening Anchor/Reporter
  • Patsy Carter, Morning and Noon Anchor/Reporter
  • Robert Hadlock, Weekday Evening Anchor/Reporter
  • Taylor Henry, Weekend Anchor/Reporter
  • Kelly Lane, Weekday Evening Anchor/Reporter
  • Donald Lynn "Don" Owen, News Director/Weekday Evening Anchor
  • Bob Thompson, First Station News Announcer
  • Margaret Pelley, Weekday Evening Anchor/Reporter
  • Carl Pendley, Weekday Evening Anchor/Reporter
  • Syliva Rachal, Weekday Morning Anchor/Reporter
  • Steve Harris, Weekend Anchor/Weekday Reporter
  • Frank Simpson, Weekend Anchor/Reporter
  • Gerard Braud, Weekend Anchor/Reporter
  • Dennis Bounds, Weekday Evening Anchor/Reporter-Now with KING-TV in Seattle
  • Kelly Warner, Weekday Evening Anchor/Reporter
  • Michelle White,Weekday Evening Anchor/Reporter
  • Carolyn Roy, Weekday Morning Anchor/Reporter - Now New Media Content Director
  • Allison Alexander, General Assignment Reporter-Now Anchor WLNE-TV Providence, RI
  • David Begnaud, General Assignment Reporter
  • Gerard Braud,General Assignment Reporter
  • Gordon Boyd, General Assignment Reporter-Now Anchor/Reporter WVLT-TV in Knoxville
  • Barry Erwin, General Assignment Reporter
  • Tom Erwin, General Assignment Reporter
  • Wray Post, General Assignment Reporter & Political Reporter
  • Justin Quigley, General Assignment Reporter
  • Rhett Smith, General Assignment Reporter
  • Christi Walton, General Assignment Reporter
  • Shari Warren, General Assignment Reporter
  • Brian Allen, General Assignment Reporter
  • Rich Masters, General Assignment Reporter
  • Derek Daniel, General Assignment Reporter
  • Tracy Clemons, General Assignment Reporter-now General Assignment Reporter at KSDK in St. Louis
  • Al Bolton, Chief Meteorologist
  • Tim Larsen, Meteorologist
  • Edward St. Pe', Meteorologist
  • Patrick Dennis, Now the morning meteorologist for KTAL
  • Aaron Williams, Currently a meteorologist for The Weather Channel, Atlanta
  • Kevin Roth - meteorologist Currently with KDAF in Dallas
  • Bob Griffin, Anchor/Sports Director
  • Darrell Rebouche, Sports Anchor/Reporter
  • Tony Taglavore, Sports Anchor/Reporter
  • Barry Hill,Sports Anchor/Reporter
  • Kelly Johnson, Reporter/Anchor
  • Chuck Smith, Co-Host/Producer, PM Magazine
  • Becky Strickland, Co-Host, PM Magazine
  • Brittany Pieper - general assignment reporter

Out-of-market cable coverage

KSLA is carried on some cable providers in Lufkin and Nacogdoches (alongside local CBS affilaite KYTX/Tyler) in East Texas; it is also available in the Oklahoma side of the Ark-La-Tex region (alongside Little Rock affiliate KTHV, and other network affiliates from the Shreveport and Little Rock markets) on DirecTV.


External links

  • KSLA.com - Official KSLA-TV Website
  • ArkLaTex.ThisTV.com - Official This TV Ark-La-Tex Website
  • Query the FCC's TV station database for KSLA
  • BIAfn's Media Web Database -- Information on KSLA-TV