You (Time Person of the Year)

You (Time Person of the Year)

Cover of the December 25, 2006 issue. Grey area is a reflective mirror surface.

"You" were chosen in 2006 as Time magazine's Person of the Year. It recognized the millions of people who anonymously contribute user-generated content to wikis (including WorldHeritage), YouTube, MySpace, Facebook and the multitudes of other websites featuring user contribution.[1]


  • Background 1
  • Decision 2
  • Criticism 3
  • See also 4
  • References 5
  • External links 6


While most earlier choices for "person of the year" have been historically important individuals, some were symbolic representatives of a class of people, and a few were inanimate: the Computer ("Machine of the Year" in 1982), and "Endangered Earth" ("Planet of the Year" in 1988).[2]

Similar media awards had already recognized the growing significance of online community and user-generated content: "You!" were ranked first in Business 2.0 '​s list of "50 people who matter now" in July 2006;[3] while ABC News had listed bloggers as "People of the Year" for 2004.[4]


In accordance with Time '​s annual process, different bureaus suggested different candidates.[5] "You", or "the YouTube guys", was floated in November as a possible winner.[6] Readers' opinions were canvassed online.[5] The final decision was made by managing editor Richard Stengel.

The decision was announced in the issue of 13 December 2006.[1] The cover of the magazine featured an iMac computer monitor with a reflective mylar pane appearing as the window of a YouTube-like video player, intended to reflect as online content the visage of whoever picks up the magazine.[1][7] The time remaining indicator in the image indicates a total duration of "20:06," a visual pun connecting this ubiquitous bit of interface design to the year in which it gained ascendancy in Time '​s view. Stories on the new user-driven media dynamic were provided by NBC editor Brian Williams[8] and Time magazine editors Lev Grossman[1] and Richard Stengel.[9] As Grossman describes, "It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes."


The choice was criticized for being a short-sighted gimmick which ignored other newsmakers of the year. Pundit Paul Kedrosky called it an "incredible cop-out," and speculated that the selection marked "some sort of near-term market top for user-generated content".[10] Kevin Friedl noted the award and cover design recalled the mirror viewed by the protagonist, the Dude, of The Big Lebowski, via which the viewer's reflection was framed as Time '​s "Man of the Year".[7]

Additionally, the decision raised some criticism as it was described as ideological and even hypocritical. Some weeks before the announcement, Time decided to ask the users in a poll, "Who Should Be Person of the Year?" After several weeks, the poll winner by a wide margin was Hugo Chávez, with 35% of the votes. The president of Iran, Mahmoud Ahmadinejad came in second. Time decided to ignore those results and did not mention them in the announcement of the Person of the Year. Its critics underlined that Time ignores its digital democracy among its readers. Time supporters argue that an online poll is not representative as it has no scientific value. The hyperlink to the online poll results has been removed.[11]

See also


  1. ^ a b c d Lev Grossman (December 13, 2006). "Time's Person of the Year: You". Time. Retrieved February 14, 2008. 
  2. ^ TIME’s Person of the Year From 1927 to 2008
  3. ^ Name (2006-06-21). "50 people who matter now". Retrieved 2012-04-03. 
  4. ^ "People of the Year: Bloggers". 2004-12-30. Retrieved 2012-04-03. 
  5. ^ a b Behind Time Magazine's Choice for Person of the Year -- An Interview with Stephen Koepp by David Cohn on December 19, 2007
  6. ^ Time Magazine Has an Award For "You" by David Cohn on November 15, 2006
  7. ^ a b Time's Person of the Year - An Initial Response by Kevin Friedl on December 18, 2006
  8. ^ Enough About You, Brian Williams, Dec. 16, 2006
  9. ^ Now It's Your Turn, Richard Stengel, Dec. 16, 2006
  10. ^ Paul Kedrosky (16 December 2006). """I Call "Market Top" on "You. Infectious Greed. Retrieved 2008-02-14. 
  11. ^ "Chavez wins "Person of the Year" poll ... Time magazine ignores result". Hands Off Venezuela. 18 December 2006. Retrieved 2009-12-05. 

External links

  • Grossman, Lev (13 December 2006). "Time's Person of the Year: You". Time. Retrieved 11 October 2009.